Privacy Policy (Updated 24/5/18)


Last Updated: 24th May 2018


Just Kidding Children's Boutique is a trading name of Little Sweethearts Limited, reference to either Just Kidding Children's Boutique or Little Sweethearts Limited is for the purpose of this Privacy Policy one of the same. For the purposes of familiarity we have used the name Just Kidding Children's Boutique within this Policy.

Just Kidding Children’s Boutique respects your Privacy and is committed to protecting your personal data. This Privacy Policy describes how your personal information is collected, used, shared and protected when you visit or make a purchase from our site


Little Sweethearts Limited trading as Just Kidding Children's Boutique is the data controller and has the following contact information:

Via email:

Via phone: 0333 121 2221

Via mail: Just Kidding Children's Boutique, 28 Cardiff Road, Taffs Well, Cardiff CF15 7RF

Full name of legal entity: Little Sweethearts Limited

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, we grateful and appreciate it if you can contact us first if you have a complaint so that we can try to resolve it for you. 

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at OR by logging into your account area and updating your details.


Personal data means any information capable of identifying an individual. It does not include anonymised data.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

When you register for an account we may collect personally identifiable information from you, such as your full name, marital status, title, gender, address, phone number and email address. Additionally when you make a purchase or attempt to make a purchase through the Site, we or our third party payment processors will collect certain information from you, including your name, billing address, shipping address, payment information (including credit and debit card numbers, PayPal email details), email address, and phone number. We collect information relating to the products and sizes that you may add to your basket and or when ordered. We refer to this information as “Order Information”.

We may collect information regarding the amount of money that you spend with us either on all brands or specific brands, your loyalty discounts, orders placed. We also may make written notes regarding any relevant information that you provide relating to an order, whether it’s a change of address or alternative products or cancellation of an item or order. You may provide us with information by filling in forms on our website(s) or by correspondence with us by phone, email, live chat, social media such as our Facebook Page or otherwise.

By providing us with this information, you expressly consent to our use of your personal information in accordance with this privacy policy.

We will send email marketing emails to customers who have specifically consented, we hold this information on a website application.

We use a number of third party website applications that integrate with our website, each application also has its own Privacy Policy.

We hold offline data such as a hard copy of your order and for accounting and VAT purposes spreadsheets showing order values, customer details but NO credit or debit card details.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use personal information provided through other means such as telephone, social media via our Facebook Page, email to assist in helping you with any queries and offering you products that may be of interest.

We use information from our Loyalty Rewards App relating to help with any queries you may have or to view customer loyalty discount status for management and review purposes.

We use information from our marketing App to email you our marketing emails.

We use information from our website third party Payment Plan ' Pay' to check payments, chase late payments and generally to check the status of your plan against the order to ensure payments are made in line with the Plan and ensure timely delivery of your order.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: Shopify also includes bolt on third party Applications some of which have no access to your data such as Sale badges and website banner and others that do and are detailed below Payment App which runs our Payment Plan. Please refer here to their Privacy Policy -

Omnisend Marketing App which holds customer contact details for email marketing. Their privacy policy is here -

S Loyalty App which holds customers Loyalty Reward Data. Please refer here for their Privacy Policy -

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use information indefinitely without further notice from you.


Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

Request access to your personal data.

Request correction of your personal data.

Request erasure of your personal data.

Object to processing of your personal data.

Request restriction of processing your personal data.

Request transfer of your personal data.

Right to withdraw consent.

You can see more about these rights at:

If you wish to exercise any of the rights set out above, please email us at

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our policy here  and the policy of Shopify which is the platform for this website

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
The Site is not intended for individuals under the age of 13.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us
by e‑mail at or
by mail using the details provided below:
Just Kidding Children's Boutique
Privacy Compliance Officer
28 Cardiff Road
Taffs Well